Women in Retail: Defining your personal brand
WIR empowers women to excel as retail professionals. With this goal in mind, Walmart Canada presented a series of conferences, workshops and webinars in 2010 where participants could learn new ways of thinking about business and themselves.
Case in point: Natalie Houlder (fourth from left), the manager in our London, Ontario store and member of the WIR Council, participated in a webinar on building your own personal brand. Natalie found the event to be surprisingly insightful: “Personal branding gives you awareness and confidence in who you are and what’s important.”
Natalie learned to define her personal brand: “as an influential leader who delivers results with integrity, respect and a drive for excellence.” The experience enabled her to explore how her brand influences her professional life, “where I take ownership of my career, my development and ultimately my success.”
