Corporate Social Responsibility Report

In 2010, Walmart Canada switched over the printing of all national Free Standing Inserts (FSI) to more sustainable production methods using tree-friendly fibres.

Karen Fraser, Manager, Advertising Operations, who oversees all our vendors for the printing of FSI flyers from coast-to-coast, saw the opportunity for a more sustainable approach and went to vendors to encourage the use of tree-friendly fibres in all our FSI printing.

Success came faster than expected: by October 2010, Karen managed to get all flyers from Ontario eastwards to be FSC Certified (Forest Stewardship Council). And then working from Manitoba westward, she teamed up with SFI (Sustainable Forestry Initiative) to ensure that by January 2011, all those flyers would be SFI certified as well.

This is a huge change for the better – now with the stamp of approval and certification by third-party organizations FSC and SFI.

Kathy Abusow, President and CEO of SFI confirms their strong level of support: "We are so thrilled that Walmart sources products from SFI certified forests and sources. Doing so is just one of several procurement measures Walmart has taken that demonstrates their commitment to communities and forest sustainability."