Cleaning green: Great Value household cleaners
Our product line of Great Value household cleaners and detergents are a made-in-Canada success story of how two ex-college roommates came to develop Walmart Canada’s flagship private label eco-brand.
Every cleaning product in the Great Value line-up is formulated to be sustainable and effective. Like the name implies, they offer unbeatable value – priced not only below national brands but lower than any other private label eco-brand at competing retailers.
Last year, each entry in the Great Value cleaning product family earned its EcoLogoTM certification – considered to be North America’s most respected environmental standard and certification mark. This milestone coincided with a new package design to refresh the look of the brand.
One very big small business idea
The Great Value story begins nine years ago in 2003 as two former university buddies from smalltown Ontario approached Walmart Canada with a bold idea about green household cleaners.
These were early days in green product development and the two friends, David Stone and Jeremy Quinn, managed to convince Walmart buyers of its potential. The pair called their privately owned company, Oxi Brite Inc., formulating the cleaning solutions themselves at their small facilities in Milton, Ontario. They brainstormed a wave of innovative product development with the steady encouragement and support of Frank Morin, the category manager at Walmart Canada.
The duo’s business success is based on maintaining extremely high standards of sustainable product design and manufacturing. Their Oxi Brite factory is also EcoLogoTM certified with a robust energy conservation program in place for waste diversion and recycling.
The products themselves are all biodegradable, with no phosphates, chlorine or known carcinogens, and no artificial fragrances or dyes. All packaging is recyclable and the products are regularly tested for performance against the leading green and regular brands. There are currently six different products in the Great Value product family – with plans to keep extending the line to keep up with rising customer demand.