Community Involvement
Helping Canadian families in need
Walmart Canada introduced a new overarching mission in 2011 to crystallize our commitment to give back to the communities we serve.
Our new mission: 'Helping families in need' provides a guiding framework to advance a wide spectrum of community initiatives with our four national charity partners and local matching grants:
- Children’s Miracle Network
- Breakfast Clubs of Canada
- Canadian Red Cross
- Evergreen
With our new mission, we hope to help people wherever and whenever it’s needed the most. This cause also connects us with the greater Walmart global community to help lead far-reaching social programs like this year’s Women’s economic empowerment initiative.
| Key Performance Indicators | 2010 Results | 2011 Results |
|---|---|---|
| Total contributions: | ||
| Raised through Fundraising | $14.4 Million | $14.9 Million |
| Donated by Walmart Canada | $8.7 Million | $10.3 Million |
Our Goals for 2012 and beyond
Involvement
- $10 million in corporate donations
- $15 million in raised funds
- Expand food and product donation program