Corporate Social Responsibility Report

The Store of the Community (SOTC) program enables each Walmart Canada store to better serve its particular community through a combination of targeted merchandising, cross-cultural marketing, store design, and local engagement.

The roots of this national program trace back to Walmart founder, Sam Walton who strongly believed that a store should reflect the community it serves. He made it a point to stock merchandise that reflected the local population and to participate in community life by supporting local individuals, causes and traditions.

In that same spirit, we launched the SOTC program in 2007 to more effectively reach Canada’s diverse urban, rural and ethnic markets and communities. The strategy is proving to be as relevant and successful in the modern retail environment as it was nearly half a century ago. In 2010 we continued to support and champion ethnic events such as Chinese New Year, Diwali, Ramadan and Passover – often with events and celebrations held right inside our stores.