Corporate Social Responsibility Report

Call it the birth of an industry. In January 2011, Walmart Canada proudly launched a new line of made-in-Canada organic baby food created by Edmonton mom/entrepreneur Jennifer Broe.

At Walmart Canada, we’re always open to a great business idea – especially from local innovators. So when Jennifer Broe/mompreneur came to us with a fresh product concept for organic baby food, we were all ears.

Jennifer had done her homework and it showed. Her idea for Baby Gourmet came about when she started to study baby food options on the shelves of her local supermarket. Dismayed by the fillers, additives, preservatives, and sheer lack of taste, Jennifer developed her own set of recipes to allow infants to experience the same taste and nutrition the rest of the family enjoys.

Baby Gourmet gives packaged baby food an organic makeover

The mother of two young children, Jennifer understands the stress that can come with raising a busy family. Baby Gourmet’s recipes, which are first developed in her own kitchen in consultation with a child nutritionist, show parents they need not compromise when purchasing store-bought food.

Jennifer is confident the timing for her products is right, “With high-profile issues such as childhood obesity and issues with BPA dominating headlines these days, we want to ensure babies receive the best start in life.”

Jennifer began selling Baby Gourmet meals at The Calgary Farmers’ Market in Alberta in 2006. Baby Gourmet’s meals are specifically designed to introduce babies to a diverse range of tastes and textures, while supplying optimum nutrition in a convenient 128mL pouch.

Her new Baby Gourmet line officially launched in January 2011 at Walmart locations across Canada. We officially now think of her as part of the family.