Apollo Health and Beauty: A winning formula for style
Apollo Health and Beauty Care, the Canadian company behind our successful Equate private label line of personal care products, has been making Walmart look good for years.
On the strength of their exceptional product performance for Walmart Canada and other retailers, Apollo is now centralizing its plant operations in Toronto – into a new, state-of-the-art LEED Silver and Toronto Green Standard certified design build facility that will create private label lines for Walmart internationally in the U.S., Chilé, and Central America.
In the competitive world of health and beauty products, Apollo is a true innovator who helped pioneer the industry in Canada. After 21-years in the business, Apollo is now the largest private label personal care manufacturer in the country with some 4,000 active products and growing.
Charles Wachsberg, president and chief executive of Apollo attributes their success to strong market instincts, "Apollo has been recognized as the marketplace leader in launching relevant and on-trend products quickly and efficiently. Our business culture is completely focused on offering our cherished clients the most attractive balance of uncompromised quality, innovation and price competitiveness within our sector class."
Competing on the global level
Walmart Canada contributed to their success through the development of our Equate private label line – which competes directly with popular national brands at a more affordable price point. All products under the Equate banner, which includes liquid soap, hand sanitizer, body wash, shampoos and conditioners, are specially formulated and packaged by Apollo to achieve optimal impact in the Canadian market.
Wachsberg credits Walmart Canada with helping them break through to compete on a global level, "We are grateful for our growing and successful international presence within Walmart's operations. Our strategic partnership is of critical importance to all Team Apollo associates and we look forward to collaborating with Walmart on successful future initiatives that benefit Walmart customers and that satisfy their discerning expectations for value."
In 2012, Apollo was recognized as one of Canada's 50 Best Managed Companies by the National Post for the ninth consecutive year. Now that they have successfully made the leap to work with Walmart internationally, Apollo is ready to make the world a more beautiful place.